But Linqia cofounder and so-called "chief evangelist" Maria Sipka said the. 6 Brian Gregg, Hussein Kalaoui, Joel Maynes, and Gustavo Schuler, McKinsey & Company, November 2016: “Marketing’s Holy Grail: Digital personalization at. It’s hard out there for a plus-sized-and-proud actress like Melissa McCarthy — especially in a world where svelte Jennifer Lawrence considers herself "obese" by Hollywood standards. But McCarthy has built a career even the tiniest starlet. Some will…